Privacy policy

Who this covers

LossLoops is a reporting tool used by marketing agencies on behalf of the businesses they serve. That means three groups of people:

• Agency users who sign in to LossLoops. For their account information, we decide how it's used.
• Business owners an agency invites to view their own reports.
• The businesses' own customers and leads, whose details appear in data an agency connects or uploads. For this data we act as a service provider (a “processor”) for the agency: we use it only to produce that agency's reports, on its instructions.

What we collect

Account information

Name, email address, a hash of your password (never the password itself), two-factor authentication settings, passkeys, your agency and role, and billing details. Card numbers are handled by Stripe and never reach our servers.

Data from connected services

When an agency connects a service, we read the following, read-only:

We store the access tokens these services issue, encrypted, so we can refresh reports. We never request permission to post, edit campaigns, send messages or change anything in a connected account.

Uploaded data

CSV exports an agency uploads, typically leads and sales: names, phone numbers, email addresses, statuses, dates and deal values.

Usage and technical data

IP address, browser type, pages requested, timestamps and error reports, used to keep the service secure and working. We use only cookies that are needed for sign-in, security and remembering display preferences such as light or dark mode. We don't use advertising or cross-site tracking cookies, and this website sets no cookies at all.

How we use it

• To produce each agency's reports: rebuilding customer journeys, measuring each stage and ranking fixes.
• To run accounts: sign-in, security alerts, invitations, billing and support.
• To keep the service secure: detecting abuse, investigating incidents and meeting legal obligations.
• To improve LossLoops, using aggregated, de-identified usage information only.

AI explanations. Reports include plain-language explanations written by an AI model. We send the model the report's computed results, such as stage rates and the value of each fix, not raw lead records. The provider processes it only to return the explanation and does not use it to train its models.

We do not sell personal information, share it for cross-context behavioral advertising, or use it to build advertising profiles.

Google user data

LossLoops' use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. In particular:

• Google user data is used only to provide and improve the reporting features the agency can see in LossLoops.
• It is not transferred to others except as needed to provide those features, to comply with law, for security, or as part of a merger or acquisition with notice to you.
• It is never used or transferred for advertising, including retargeting or personalized ads, and never sold.
• No person reads it unless you give specific permission, it's needed for security or legal reasons, or it has been aggregated and anonymized for internal operations.
• It is not used to develop, improve or train generalized AI or machine-learning models.

Who else handles data

We use these service providers, each bound by a contract to protect the data and use it only to serve us:

We may also disclose information when required by law, to protect someone's safety, or to a successor if LossLoops is sold or merged, in which case this policy continues to apply.

How long we keep it

Your choices and rights

You can ask us to tell you what personal information we hold about you, correct it, export it, or delete it. Agency admins can do most of this directly in LossLoops. Otherwise email info@hitselectagency.com. We'll verify the request and respond within 30 days, and we won't treat you differently for exercising these rights.

If you are a customer or lead of a business that uses LossLoops through its agency, that business controls your data. Contact the business first. If you contact us, we'll pass your request to them and help them fulfill it.

You can disconnect Google, Meta, HighLevel or CallRail from LossLoops at any time, and also revoke access from each service's own settings, for example at myaccount.google.com/permissions. How deletion works is described on our data deletion page.

Security

Each agency's data is isolated at the database level, encrypted in transit and at rest, and access tokens get a second layer of encryption. Accounts support two-factor authentication and passkeys. See our security overview. If we learn of a breach affecting your information, we will notify you and the relevant authorities as the law requires.

Children

LossLoops is a business tool and isn't directed to anyone under 16. We don't knowingly collect personal information from children.

Where data is processed

LossLoops stores and processes data in the United States. If you use it from elsewhere, your information will be transferred to the United States.

Changes to this policy

We'll post any change here and update the date at the top. If a change materially affects how we use personal information, we'll email agency admins at least 30 days before it takes effect.

Contact

Hit Select, Utah, USA. info@hitselectagency.com